SEVERANCE

Apple and Apple TV have always cultivated a reputation of creating innovate content and campaigns. Integrating Apple’s strong brand of simple innovation and emotional storytelling while reflecting each series story, message, vibe and aesthetics. Fully immersive expierence integrating compenents from immersive theater shows like Sleep No More and Life & Trust. The Severed experience is more than immersive—it’s intentionally disorienting. Visitors don’t just explore the Severed Floor—they become part of its confusion. Through fragmented scenes, restricted access, and conflicting truths, we mirror the fundamental question of Severance