JOJO PERELL
(ABOUT)
(ABOUT)
Strategic and creative thinker committed to building innovative brands using analytics, storytelling and authenticity
(EXPERIENCE)
HAUTELINE
Operational & Creative Consultant
July 2025 – Current
- Solicited customer feedback to incorporate into product buying and marketing strategy
- Streamlined inventory and fulfillment management system
- Styled products for UGC influencer marketing
- Styled products for UGC influencer marketing
- Managed client engagement through personalized style and product consultation
- Photographed product for eCommerce and social content to optimize engagement and sales
PUBLISHERS MARKETPLACE
Creative Director & Strategist
May 2025 – Current
- Conducted competitor website research and integrated takeaways in site design
- Designed and implemented a cohesive brand identity including messaging and visual assets
- Developed enhanced user experience through brand focused messaging and engaging visuals
- Developed enhanced user experience through brand focused messaging and engaging visuals
- Established customizable templates empowering authors to seamlessly create branded content
- Cultivated engaged social media presence with omnichannel content strategy yielding increased engagement
GARAGE TECHNOLOGIES (YC '24)
Creative Marketing & Content
Jun 2024 - Mar 2025
- Collaborated with founders, developing a brand identity to engage target demographic
- Streamlined content creation with organized design templates, improving efficiency by 5x
- Developed targeted social media ad strategy and analyzed performance using A/B testing and metrics dashboard to drive 2% click through rate
- Developed targeted social media ad strategy and analyzed performance using A/B testing and metrics dashboard to drive 2% click through rate
- Generated and promoted weekly product newsletter with ~50% open rate
- Designed print materials and branded merchandise; while managing vendor production
ENCORE / CANDLE (YC '24))
UX & Design Consultant
Jun 2024 - Mar 2025
- Conducted market research to improve UI & UX shopping experience
- Enhanced platform usability and purchasing efficiency resulting in increased sales
- Researched and developed platform and influencer partner strategies
- Researched and developed platform and influencer partner strategies
- Rapidly prototyped and conceptualized designs to support founders through multiple pivots
- Translated UI/UX research into intuitive, visually cohesive app page designs
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
DELOITTE FEDERAL HEALTH X SCADPRO
Creative Lead & Presenter
Jun 2024 - Mar 2025
- Directed creative for presentations, microsites, videos, and marketing materials
- Researched competitors and developed strategy positioning Deloitte as a top federal healthcare partner
- Supervised to ensure cohesive branding through each deliverable
- Supervised to ensure cohesive branding through each deliverable
- Directly communicated and presented solutions to partners at Deloitte
INSEAM
Social Media & Designer
Jun 2023 - Jan 2024
Launched and managed an Instagram profile for a fashion commerce startup targeting stylists with engaging style content
- Implemented an Instagram growth strategy driving 4x follower growth and achieved a 6.58% engagement rate on posts
- Designed and produced all brand media, including content pillars with customizable templates
- Designed and produced all brand media, including content pillars with customizable templates
- Art directed all brand content and built foundation for branding book
GLOW MEDICAL SPA
Social Content & Creation
Mar - Jun 2023
- Developed cross platform social strategy to grow engagement and expanding customer reach
- Created branded graphics, digital content, and art-directed photography
- Partnered with developers to design branded app and membership features
- Partnered with developers to design branded app and membership features
- Executed promotional campaigns, including targeted text messaging
LAFAYETTE 148
Marketing Intern
June - Sep 2022
- Drafted product descriptions and developed color names to align with brand identity
- Assisted art director in photography selections for brand campaigns and product flats
- Curated mood boards to refresh model posing for upcoming photoshoots
- Curated mood boards to refresh model posing for upcoming photoshoots
- Delivered research report on luxury brand language to inform L148’s overall copywriting
HAUTELINE
Operational & Creative Consultant
July 2025 – Current
- Solicited customer feedback to incorporate into product buying and marketing strategy
- Streamlined inventory and fulfillment management system
- Styled products for UGC influencer marketing
- Styled products for UGC influencer marketing
- Managed client engagement through personalized style and product consultation
- Photographed product for eCommerce and social content to optimize engagement and sales
PUBLISHERS MARKETPLACE
Creative Director & Strategist
May 2025 – Current
- Conducted competitor website research and integrated takeaways in site design
- Designed and implemented a cohesive brand identity including messaging and visual assets
- Developed enhanced user experience through brand focused messaging and engaging visuals
- Developed enhanced user experience through brand focused messaging and engaging visuals
- Established customizable templates empowering authors to seamlessly create branded content
- Cultivated engaged social media presence with omnichannel content strategy yielding increased engagement
GARAGE TECHNOLOGIES (YC '24)
Creative Marketing & Content
Jun 2024 - Mar 2025
- Collaborated with founders, developing a brand identity to engage target demographic
- Streamlined content creation with organized design templates, improving efficiency by 5x
- Developed targeted social media ad strategy and analyzed performance using A/B testing and metrics dashboard to drive 2% click through rate
- Developed targeted social media ad strategy and analyzed performance using A/B testing and metrics dashboard to drive 2% click through rate
- Generated and promoted weekly product newsletter with ~50% open rate
- Designed print materials and branded merchandise; while managing vendor production
ENCORE / CANDLE (YC '24))
UX & Design Consultant
Jun 2024 - Mar 2025
- Conducted market research to improve UI & UX shopping experience
- Enhanced platform usability and purchasing efficiency resulting in increased sales
- Researched and developed platform and influencer partner strategies
- Researched and developed platform and influencer partner strategies
- Rapidly prototyped and conceptualized designs to support founders through multiple pivots
- Translated UI/UX research into intuitive, visually cohesive app page designs
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
DELOITTE FEDERAL HEALTH X SCADPRO
Creative Lead & Presenter
Jun 2024 - Mar 2025
- Directed creative for presentations, microsites, videos, and marketing materials
- Researched competitors and developed strategy positioning Deloitte as a top federal healthcare partner
- Supervised to ensure cohesive branding through each deliverable
- Supervised to ensure cohesive branding through each deliverable
- Directly communicated and presented solutions to partners at Deloitte
INSEAM
Social Media & Designer
Jun 2023 - Jan 2024
Launched and managed an Instagram profile for a fashion commerce startup targeting stylists with engaging style content
- Implemented an Instagram growth strategy driving 4x follower growth and achieved a 6.58% engagement rate on posts
- Designed and produced all brand media, including content pillars with customizable templates
- Designed and produced all brand media, including content pillars with customizable templates
- Art directed all brand content and built foundation for branding book
GLOW MEDICAL SPA
Social Content & Creation
Mar - Jun 2023
- Developed cross platform social strategy to grow engagement and expanding customer reach
- Created branded graphics, digital content, and art-directed photography
- Partnered with developers to design branded app and membership features
- Partnered with developers to design branded app and membership features
- Executed promotional campaigns, including targeted text messaging
LAFAYETTE 148
Marketing Intern
June - Sep 2022
- Drafted product descriptions and developed color names to align with brand identity
- Assisted art director in photography selections for brand campaigns and product flats
- Curated mood boards to refresh model posing for upcoming photoshoots
- Curated mood boards to refresh model posing for upcoming photoshoots
- Delivered research report on luxury brand language to inform L148’s overall copywriting
HAUTELINE
Operational & Creative Consultant
July 2025 – Current
- Solicited customer feedback to incorporate into product buying and marketing strategy
- Streamlined inventory and fulfillment management system
- Styled products for UGC influencer marketing
- Styled products for UGC influencer marketing
- Managed client engagement through personalized style and product consultation
- Photographed product for eCommerce and social content to optimize engagement and sales
PUBLISHERS MARKETPLACE
Creative Director & Strategist
May 2025 – Current
- Conducted competitor website research and integrated takeaways in site design
- Designed and implemented a cohesive brand identity including messaging and visual assets
- Developed enhanced user experience through brand focused messaging and engaging visuals
- Developed enhanced user experience through brand focused messaging and engaging visuals
- Established customizable templates empowering authors to seamlessly create branded content
- Cultivated engaged social media presence with omnichannel content strategy yielding increased engagement
GARAGE TECHNOLOGIES (YC '24)
Creative Marketing & Content
Jun 2024 - Mar 2025
- Collaborated with founders, developing a brand identity to engage target demographic
- Streamlined content creation with organized design templates, improving efficiency by 5x
- Developed targeted social media ad strategy and analyzed performance using A/B testing and metrics dashboard to drive 2% click through rate
- Developed targeted social media ad strategy and analyzed performance using A/B testing and metrics dashboard to drive 2% click through rate
- Generated and promoted weekly product newsletter with ~50% open rate
- Designed print materials and branded merchandise; while managing vendor production
ENCORE / CANDLE (YC '24))
UX & Design Consultant
Jun 2024 - Mar 2025
- Conducted market research to improve UI & UX shopping experience
- Enhanced platform usability and purchasing efficiency resulting in increased sales
- Researched and developed platform and influencer partner strategies
- Researched and developed platform and influencer partner strategies
- Rapidly prototyped and conceptualized designs to support founders through multiple pivots
- Translated UI/UX research into intuitive, visually cohesive app page designs
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
DELOITTE FEDERAL HEALTH X SCADPRO
Creative Lead & Presenter
Jun 2024 - Mar 2025
- Directed creative for presentations, microsites, videos, and marketing materials
- Researched competitors and developed strategy positioning Deloitte as a top federal healthcare partner
- Supervised to ensure cohesive branding through each deliverable
- Supervised to ensure cohesive branding through each deliverable
- Directly communicated and presented solutions to partners at Deloitte
INSEAM
Social Media & Designer
Jun 2023 - Jan 2024
Launched and managed an Instagram profile for a fashion commerce startup targeting stylists with engaging style content
- Implemented an Instagram growth strategy driving 4x follower growth and achieved a 6.58% engagement rate on posts
- Designed and produced all brand media, including content pillars with customizable templates
- Designed and produced all brand media, including content pillars with customizable templates
- Art directed all brand content and built foundation for branding book
GLOW MEDICAL SPA
Social Content & Creation
Mar - Jun 2023
- Developed cross platform social strategy to grow engagement and expanding customer reach
- Created branded graphics, digital content, and art-directed photography
- Partnered with developers to design branded app and membership features
- Partnered with developers to design branded app and membership features
- Executed promotional campaigns, including targeted text messaging
LAFAYETTE 148
Marketing Intern
June - Sep 2022
- Drafted product descriptions and developed color names to align with brand identity
- Assisted art director in photography selections for brand campaigns and product flats
- Curated mood boards to refresh model posing for upcoming photoshoots
- Curated mood boards to refresh model posing for upcoming photoshoots
- Delivered research report on luxury brand language to inform L148’s overall copywriting
(EDUCATION & AWARDS)
BFA - ADVERTISING & BRANDING // ART DIRECTION
Creative Marketing & Content
2021 - 2025
SCAD - SCHOLARSHIP RECIEPENT & AMBASSADOR
Francis Larkin McCommon
2021 - 2025
Full Tution Portfolio Scholar
Scadvocate Ambassador
- Translated UI/UX research into intuitive, visually cohesive app page designs
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
HIGH SCHOOL -- NEW YORK CAMPUS
Avenues: The World School
2018 - 2021
(2021 - 2025) BFA - ADVERTISING & BRANDING // ART DIRECTION
Creative Marketing & Content
(2021-2025) SCAD - SCHOLARSHIP RECIEPENT & AMBASSADOR
Francis Larkin McCommon
Full Tution Portfolio Scholar
Scadvocate Ambassador
- Translated UI/UX research into intuitive, visually cohesive app page designs
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
(2018 - 2021) HIGH SCHOOL -- NEW YORK CAMPUS
Avenues: The World School
BFA - ADVERTISING & BRANDING // ART DIRECTION
Creative Marketing & Content
2021 - 2025
SCAD - SCHOLARSHIP RECIEPENT & AMBASSADOR
Francis Larkin McCommon
2021 - 2025
Full Tution Portfolio Scholar
Scadvocate Ambassador
- Translated UI/UX research into intuitive, visually cohesive app page designs
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
- Advised on content and features that enhanced engagement for a top 25 App Store app
HIGH SCHOOL -- NEW YORK CAMPUS
Avenues: The World School
2018 - 2021
(SKILLS & SOFTWARE)
(SKILLS & SOFTWARE)
Brand Development
Brand Development
Brand Development
UI, UX Design
UI, UX Design
UI, UX Design
Art Direction
Art Direction
Art Direction
Digital Marketing
Digital Marketing
Digital Marketing
Marketing Strategy
Marketing Strategy
Marketing Strategy
Creative Technology
Creative Technology
Creative Technology
Design Thinking
Design Thinking
Design Thinking
Creative Problem Solving
Creative Problem Solving
Creative Problem Solving
Brand Management & Operations
Brand Management & Operations
Brand Management & Operations
Trend & Consumer Insights
Trend & Consumer Insights
Trend & Consumer Insights
User Insight Research
User Insight Research
User Insight Research
Photography
Photography
Photography
Copywriting
Copywriting
Copywriting
Vendor Management
Vendor Management
Vendor Management
Figma / FigJam / Figma Slides
Figma / FigJam / Figma Slides
Figma / FigJam / Figma Slides
Adobe Creative Suite
Adobe Creative Suite
Adobe Creative Suite
Google Workspace
Google Workspace
Google Workspace
Microsoft Office Suite
Microsoft Office Suite
Microsoft Office Suite
Notion
Notion
Notion
Framer, Squarespace
Framer, Squarespace
Framer, Squarespace
Shopify
Shopify
Shopify
Jitter
Jitter
Jitter
Midjourney
Midjourney
Midjourney
Open AI
Open AI
Open AI
Canva
Canva
Canva
Facebook, Tik Tok & Instagram
Facebook, Tik Tok & Instagram
Facebook, Tik Tok & Instagram
Meta Business Suite
Meta Business Suite
Meta Business Suite
Shopify
Shopify
Shopify