(about me)
ART DIRECTION INTEGRATING DESIGN, BRANDING &
STRATEGIC MARKETING
ART DIRECTION INTEGRATING DESIGN, BRANDING & STRATEGIC MARKETING
ART DIRECTION INTEGRATING DESIGN, BRANDING &
STRATEGIC MARKETING
(experience)
GARAGE (JUN 2024 - PRESENT)
GARAGE (JUN 2024 - PRESENT)
GARAGE ( JUN 2024 - PRESENT )
Developed branding alongside software engineer and founder to target firefighters.
Organized assets and creative templates to streamline creating branded content.
Launched targeted social media ad campaigns achieving an ~2% click-through rate.
Directed design and procurement of print materials and branded merchandise.
Managed weekly newsletter for 1,000 departments about product offerings with ~50% open rate and 5% click through rate.
Developed branding alongside software engineer and founder to target firefighters.
Organized assets and creative templates to streamline creating branded content.
Launched targeted social media ad campaigns achieving an ~2% click-through rate.
Directed design and procurement of print materials and branded merchandise.
Managed weekly newsletter for 1,000 departments about product offerings with ~50% open rate and 5% click through rate.
Developed branding alongside software engineer and founder to target firefighters.
Organized assets and creative templates to streamline creating branded content.
Launched targeted social media ad campaigns achieving an ~2% click-through rate.
Directed design and procurement of print materials and branded merchandise.
Managed weekly newsletter for 1,000 departments about product offerings with ~50% open rate and 5% click through rate.
DELOITTE X SCAD PRO (JUN 2024 - PRESENT)
DELOITTE X SCAD PRO (JUN 2024 - PRESENT)
DELOITTE X SCAD PRO ( JUN 2024 - PRESENT )
Conducted competitive analysis of marketing strategies within federal healthcare consulting.
Developed a targeted marketing strategy to position Deloitte as a leading choice for federal healthcare agencies.
Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
Partnered with Deloitte stakeholders to refine and enhance marketing initiatives.
Conducted competitive analysis of marketing strategies within federal healthcare consulting.
Developed a targeted marketing strategy to position Deloitte as a leading choice for federal healthcare agencies.
Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
Partnered with Deloitte stakeholders to refine and enhance marketing initiatives.
Conducted competitive analysis of marketing strategies within federal healthcare consulting.
Developed a targeted marketing strategy to position Deloitte as a leading choice for federal healthcare agencies.
Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
Partnered with Deloitte stakeholders to refine and enhance marketing initiatives.
INSEAM (JUN 2023 - FEBUARARY 2024)
INSEAM (JUN 2023 - FEBUARARY 2024)
IN-SEAM ( JUN 2023 - FEBUARARY 2024 )
Launched an Instagram profile for a retail start-up targeting stylists that expanded clientele and amplified product sales to existing customers.
Art-directed visual brand identity through imagery, language, tone, and graphic style. Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use. Implemented strategy 4x follower growth and 6.58% account engagement.
Launched an Instagram profile for a retail start-up targeting stylists that expanded clientele and amplified product sales to existing customers.
Art-directed visual brand identity through imagery, language, tone, and graphic style. Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use. Implemented strategy 4x follower growth and 6.58% account engagement.
Launched an Instagram profile for a retail start-up targeting stylists that expanded clientele and amplified product sales to existing customers.
Art-directed visual brand identity through imagery, language, tone, and graphic style. Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use. Implemented strategy 4x follower growth and 6.58% account engagement.
GLOW MEDICAL SPA (FEB 2023 - JUN 2023)
GLOW MEDICAL SPA (FEB 2023 - JUN 2023)
GLOW MEDICAL SPA ( FEB 2023 - JUN 2023 )
Consulted on company Facebook and Instagram social accounts to grow engagement and strategic content development.
Developed Glow Tiktok account to reach new costumers.
Art-directed photography with a graphic designer to create brand content.
Partnered with software developers to integrate the brand identity into app and memberships before launch.
Updated digital platforms like business websites or drip message campaigns can create knowledge about up coming events or promotions.
Consulted on company Facebook and Instagram social accounts to grow engagement and strategic content development.
Developed Glow Tiktok account to reach new costumers.
Art-directed photography with a graphic designer to create brand content.
Partnered with software developers to integrate the brand identity into app and memberships before launch.
Updated digital platforms like business websites or drip message campaigns can create knowledge about up coming events or promotions.
Consulted on company Facebook and Instagram social accounts to grow engagement and strategic content development.
Developed Glow Tiktok account to reach new costumers.
Art-directed photography with a graphic designer to create brand content.
Partnered with software developers to integrate the brand identity into app and memberships before launch.
Updated digital platforms like business websites or drip message campaigns can create knowledge about up coming events or promotions.
KLP INTERIORS (NOV 2022 - FEB 2023)
KLP INTERIORS (NOV 2022 - FEB 2023)
KLP INTERIORS ( NOV 2022 - FEB 2023 )
Sourced, negotiated, and managed interior design vendors for renovations at the Loft Project.
Created project research with presented notes to assist knowledge on pricing, options, and ideation with clients.
Assisted the head interior director in designing unique offices for Peebles Corp. in Miami.
Sourced, negotiated, and managed interior design vendors for renovations at the Loft Project.
Created project research with presented notes to assist knowledge on pricing, options, and ideation with clients.
Assisted the head interior director in designing unique offices for Peebles Corp. in Miami.
Sourced, negotiated, and managed interior design vendors for renovations at the Loft Project.
Created project research with presented notes to assist knowledge on pricing, options, and ideation with clients.
Assisted the head interior director in designing unique offices for Peebles Corp. in Miami.
LAFAYETTE 148 (JUN 2022 - SEP 2022)
LAFAYETTE 148 (JUN 2022 - SEP 2022)
LAFAYETTE 148 ( JUN 2022 - SEP 2022 )
Assisted the creative director with final photo selections and creating inspiration boards for product flats.
Delivered a research report on luxury brand language to elevate L148's brand tone for emails and ecommerce.
Assisted the head copywriter by drafting content for color names and product descriptions.
Assisted the creative director with final photo selections and creating inspiration boards for product flats.
Delivered a research report on luxury brand language to elevate L148's brand tone for emails and ecommerce.
Assisted the head copywriter by drafting content for color names and product descriptions.
Assisted the creative director with final photo selections and creating inspiration boards for product flats.
Delivered a research report on luxury brand language to elevate L148's brand tone for emails and ecommerce.
Assisted the head copywriter by drafting content for color names and product descriptions.
( EDUCATION + recognition )
[2021 - 2025]
[2021 - 2025]
[2021 - 2025]
ADVERTISING - SAVANNAH COLLEGE OF ART AND DESIGN
ADVERTISING - SAVANNAH COLLEGE OF ART AND DESIGN
ADVERTISING - SAVANNAH COLLEGE OF ART AND DESIGN
[2021 - 2025]
[2021 - 2025]
[2021 - 2025]
HARMONY IN MOTION
HARMONY IN MOTION
HARMONY IN MOTION
[2017 -2021]
[2017 -2021]
[2017 -2021]
AVENUES: THE WORLD SCHOOL
AVENUES: THE WORLD SCHOOL
AVENUES: THE WORLD SCHOOL
( TOOLS + SKILLS )
( TOOLS + SKILLS )
