JOJO PERELL
(ABOUT)
(ABOUT)
Art Direction integrating design,
branding & strategic marketing
Art Direction integrating design,
branding & strategic marketing
(EXPERIENCE)
GARAGE TECHNOLOGIES
Creative Marketing & Content
Jun 2024 - Mar 2025
- Collaborated with founder of Y-Combinator-funded startup to develop branding targeting firefighters; developed brand identity and kit and launch marketing
Created weekly newsletter for 2,000+ departments about product offerings with ~50% open rate and 5% click through rate
- Created, organized, and deployed design templates to streamline branded content creation, speeding up content creation by 5x
- Created, organized, and deployed design templates to streamline branded content creation, speeding up content creation by 5x
- Launched targeted social media ad campaigns achieving a ~2% click-through rate
- Designed and created print materials and branded merchandise; managed vendors
ENCORE
UX & Design Consultant
Jun 2024 - Mar 2025
iOS App Development
Android App Development
App Prototyping and Testing
App Prototyping and Testing
App Maintenance and Updates
DELOITTE FEDERAL HEALTH X SCADPRO
Creative Lead & Presenter
Jun 2024 - Mar 2025
- Conducted competitive analysis of marketing strategies within federal healthcare consulting
- Developed a targeted marketing strategy to position Deloitte as a leading choice for federal healthcare agencies.
- Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
- Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
- Partnered with Deloitte stakeholders to refine and enhance marketing initiatives.
INSEAM
Social Media & Designer
Jun 2023 - Jan 2024
- Launched Instagram profile for fashion commerce startup targeting stylists.
- Art-directed visual brand identity.
- Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use
- Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use
- Implemented strategy 4x follower growth and 6.58% account engagement
GLOW MEDICAL SPA
Social Content & Creation
Mar - Jun 2023
- Consulted on company Facebook and Instagram social accounts to grow engagement and strategic content development.
- Developed Glow Tiktok account to reach new costumers.
- Art-directed brand photography.
- Art-directed brand photography.
LAFAYETTE 148
Marketing Intern
June - Sep 2022
- Assisted creative director with final photo selections and inspiration boards for product flats.
-Researched, wrote and delivered report on luxury brand language to inform L148’s brand tone.
- Drafted product description and color names for head copywriter.
- Drafted product description and color names for head copywriter.
GARAGE TECHNOLOGIES
Creative Marketing & Content
Jun 2024 - Mar 2025
- Collaborated with founder of Y-Combinator-funded startup to develop branding targeting firefighters; developed brand identity and kit and launch marketing
Created weekly newsletter for 2,000+ departments about product offerings with ~50% open rate and 5% click through rate
- Created, organized, and deployed design templates to streamline branded content creation, speeding up content creation by 5x
- Created, organized, and deployed design templates to streamline branded content creation, speeding up content creation by 5x
- Launched targeted social media ad campaigns achieving a ~2% click-through rate
- Designed and created print materials and branded merchandise; managed vendors
ENCORE
UX & Design Consultant
Jun 2024 - Mar 2025
iOS App Development
Android App Development
App Prototyping and Testing
App Prototyping and Testing
App Maintenance and Updates
DELOITTE FEDERAL HEALTH X SCADPRO
Creative Lead & Presenter
Jun 2024 - Mar 2025
- Conducted competitive analysis of marketing strategies within federal healthcare consulting
- Developed a targeted marketing strategy to position Deloitte as a leading choice for federal healthcare agencies.
- Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
- Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
- Partnered with Deloitte stakeholders to refine and enhance marketing initiatives.
INSEAM
Social Media & Designer
Jun 2023 - Jan 2024
- Launched Instagram profile for fashion commerce startup targeting stylists.
- Art-directed visual brand identity.
- Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use
- Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use
- Implemented strategy 4x follower growth and 6.58% account engagement
GLOW MEDICAL SPA
Social Content & Creation
Mar - Jun 2023
- Consulted on company Facebook and Instagram social accounts to grow engagement and strategic content development.
- Developed Glow Tiktok account to reach new costumers.
- Art-directed brand photography.
- Art-directed brand photography.
LAFAYETTE 148
Marketing Intern
June - Sep 2022
- Assisted creative director with final photo selections and inspiration boards for product flats.
-Researched, wrote and delivered report on luxury brand language to inform L148’s brand tone.
- Drafted product description and color names for head copywriter.
- Drafted product description and color names for head copywriter.
GARAGE TECHNOLOGIES
Creative Marketing & Content
Jun 2024 - Mar 2025
- Collaborated with founder of Y-Combinator-funded startup to develop branding targeting firefighters; developed brand identity and kit and launch marketing
Created weekly newsletter for 2,000+ departments about product offerings with ~50% open rate and 5% click through rate
- Created, organized, and deployed design templates to streamline branded content creation, speeding up content creation by 5x
- Created, organized, and deployed design templates to streamline branded content creation, speeding up content creation by 5x
- Launched targeted social media ad campaigns achieving a ~2% click-through rate
- Designed and created print materials and branded merchandise; managed vendors
ENCORE
UX & Design Consultant
Jun 2024 - Mar 2025
iOS App Development
Android App Development
App Prototyping and Testing
App Prototyping and Testing
App Maintenance and Updates
DELOITTE FEDERAL HEALTH X SCADPRO
Creative Lead & Presenter
Jun 2024 - Mar 2025
- Conducted competitive analysis of marketing strategies within federal healthcare consulting
- Developed a targeted marketing strategy to position Deloitte as a leading choice for federal healthcare agencies.
- Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
- Led creative direction for visual assets across presentations, microsites, marketing materials, videos, and a process book.
- Partnered with Deloitte stakeholders to refine and enhance marketing initiatives.
INSEAM
Social Media & Designer
Jun 2023 - Jan 2024
- Launched Instagram profile for fashion commerce startup targeting stylists.
- Art-directed visual brand identity.
- Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use
- Graphic designed and created all brand media, including generating content franchises and templates for the brand’s future use
- Implemented strategy 4x follower growth and 6.58% account engagement
GLOW MEDICAL SPA
Social Content & Creation
Mar - Jun 2023
- Consulted on company Facebook and Instagram social accounts to grow engagement and strategic content development.
- Developed Glow Tiktok account to reach new costumers.
- Art-directed brand photography.
- Art-directed brand photography.
LAFAYETTE 148
Marketing Intern
June - Sep 2022
- Assisted creative director with final photo selections and inspiration boards for product flats.
-Researched, wrote and delivered report on luxury brand language to inform L148’s brand tone.
- Drafted product description and color names for head copywriter.
- Drafted product description and color names for head copywriter.
(EDUCATION & AWARDS)
BFA - ADVERTISING & BRANDING // ART DIRECTION
Creative Marketing & Content
2021 - 2025
SCAD - SCHOLARSHIP RECIEPENT & AMBASSADOR
Francis Larkin McCommon
2021 - 2025
Full Tution Portfolio Scholar
Scadvocate Ambassador
HIGH SCHOOL -- NEW YORK CAMPUS
Avenues: The World School
2018 - 2021
BFA - ADVERTISING & BRANDING // ART DIRECTION
Creative Marketing & Content
2021 - 2025
SCAD - SCHOLARSHIP RECIEPENT & AMBASSADOR
Francis Larkin McCommon
2021 - 2025
Full Tution Portfolio Scholar
Scadvocate Ambassador
HIGH SCHOOL -- NEW YORK CAMPUS
Avenues: The World School
2018 - 2021
BFA - ADVERTISING & BRANDING // ART DIRECTION
Creative Marketing & Content
2021 - 2025
SCAD - SCHOLARSHIP RECIEPENT & AMBASSADOR
Francis Larkin McCommon
2021 - 2025
Full Tution Portfolio Scholar
Scadvocate Ambassador
HIGH SCHOOL -- NEW YORK CAMPUS
Avenues: The World School
2018 - 2021
(SKILLS & SOFTWARE)
(SKILLS & SOFTWARE)
Brand Development
Brand Development
Brand Development
UI, UX Design
UI, UX Design
UI, UX Design
Art Direction
Art Direction
Art Direction
Digital Marketing
Digital Marketing
Digital Marketing
Marketing Strategy
Marketing Strategy
Marketing Strategy
Creative Technology
Creative Technology
Creative Technology
Design Thinking
Design Thinking
Design Thinking
Creative Problem Solving
Creative Problem Solving
Creative Problem Solving
Brand Management & Operations
Brand Management & Operations
Brand Management & Operations
Trend & Consumer Insights
Trend & Consumer Insights
Trend & Consumer Insights
User Insight Research
User Insight Research
User Insight Research
Photography
Photography
Photography
Copywriting
Copywriting
Copywriting
Vendor Management
Vendor Management
Vendor Management
Figma / FigJam / Figma Slides
Figma / FigJam / Figma Slides
Figma / FigJam / Figma Slides
Adobe Creative Suite
Adobe Creative Suite
Adobe Creative Suite
Google Workspace
Google Workspace
Google Workspace
Microsoft Office Suite
Microsoft Office Suite
Microsoft Office Suite
Notion
Notion
Notion
Framer, Squarespace
Framer, Squarespace
Framer, Squarespace
Shopify
Shopify
Shopify
Jitter
Jitter
Jitter
Midjourney
Midjourney
Midjourney
Open AI
Open AI
Open AI
Canva
Canva
Canva
Facebook, Tik Tok & Instagram
Facebook, Tik Tok & Instagram
Facebook, Tik Tok & Instagram
Meta Business Suite
Meta Business Suite
Meta Business Suite
Shopify
Shopify
Shopify