I’m Martin Hunt, CEO and Founder of Garage (Y Combinator ’24) — a secondhand marketplace for emergency equipment. I had the pleasure of working with Jojo over the past year as she helped develop our launch branding, social media, and marketing strategy. Throughout our time working together, Jojo was always eager to take on new challenges and never hesitated to step outside her comfort zone. Her curiosity and adaptability allowed her to move seamlessly between design, strategy, and marketing. Jojo brought a strong mix of creative thinking and strategic execution to every project. She developed a clear, comprehensive brand book that defined our visual and verbal identity, built social templates that boosted engagement, and helped run A/B testing that improved our ad performance. One standout example was her redesign of our product awareness campaign — she identified underperforming segments, refined our messaging, and increased click-through rates by over 2%. Her entrepreneurial mindset, quick thinking, and clear communication made her an essential part of the launch team. Beyond her skills, Jojo is someone who naturally brings people together and lifts the energy of any group she’s in. Her positivity and collaborative spirit helped shape our early company culture — from encouraging open communication to starting small team traditions that made work more fun and connected. She’s proactive, dependable, and truly a team player — someone you can count on for both creativity and integrity. Anyone would be lucky to have Jojo on their team. She brings a rare combination of creativity, strategy, and enthusiasm that elevates every project she’s part of. Her entrepreneurial mindset, collaborative approach, and results-driven focus make her an incredible asset in any fast-paced, creative environment.