Client
SHOPPING SPHERE
Services
Research
Strategy
Consulting
Industry
Research
Year
2024
partners
Ella Peters
PROJECT
Retail Sphere is an in-depth study exploring current consumer perceptions of the retail experience and identifying ways to enhance it. Through extensive research, drawing from diverse sectors across the retail industry, we've gathered insights that shape our conclusions and outline concepts for crafting an ideal retail experience that resonates with today's consumers.
FINDINGS
SATISFIED:
Customers left more satisfied when a store had personalized expierence and consistent branding
RELIVED:
Customers felt more relieved after leaving a store when they have product diversity, and integrated user friendly technology
