Client
JOJ
Services
Branding
Art Direction
Development
Industry
Retail
Year
2023
partners
N/A
PROJECT
JOJ FURNITURE, A GLOBAL FURNITURE BRAND FOCUSING ON STYLE, FUNCTION AND AFFORDABILITY. INTEGRATED LAUNCH CAMPAIGN TO POSITION JOJ AS AN ELEVATED BRAND ALTERNATIVE TO IKEA IN THE GLOBAL FURNITURE MARKET. INSPIRED BY MIDCENTURY MODERN DESIGN, FOR CLEAN AND TIMELESS GLOBAL APPEAL. FURNITURE, ROOM PHOTOS AND ADS WERE CREATED UTILIZING MIDJOURNEY TO CREATE AI IMAGERY.
TARGET AUDIENCE
LARGEST INTERNATIONAL FURNITURE MARKETS - CHINA, SPAIN, GERMANY, FRANCE, U.S & JAPAN
